The global phenomena 28 Day Weight Loss Challenge first launched in 2010 in Australia by mum of 2, Rhian Allen who is from Wales.
Rhian had gained weight in pregnancy and realised nothing existed to help mums to lose weight in a healthy way after having children and that every weight loss program was generic and was for all people and nothing understood or cared about what it was like to be a mum.
No other weight loss program genuinely understood what it was like to be time poor, exhausted, isolated, with a different set of priorities, to have a body that has changed so much and be on a very tight budget - and all on a daily basis.
Rhian wanted to create a weight loss program JUST FOR MUMS that offered community support and took into account how much your life changes after becoming a mum - and how that impacts weight loss and your health and well being. Read less