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Privacy Policy

  1. The Healthy Mummy UK Limited (“Healthy Mummy” “we” or “us”)  respects your privacy and is committed to protecting your personal data.
  2. This privacy notice will inform you as to how we look after your personal data when you visit our website (the website)  or our Facebook Group or Facebook Page tells you about your privacy rights and how the law protects you.This policy applies to personal information we handle about our members, subscribers, customers, visitors to our website or members of our Facebook Group users of our Apps and other services we may from time to time provide, and members of the public. It provides information about the personal information we collect and the ways in which we use that personal information.

    By accessing our website, purchasing our products, contributing user-generated content (UGC) to our Facebook Group/Page or website or using our services, you agree to be bound by the terms of this privacy policy. By becoming a member of our Facebook Group/Page, you are also bound by the terms of this privacy policy but you should also be aware of Facebook’s own privacy and security policies which can be found at We do not control Facebook’s use of your data. We advise you to familiarise yourself with Facebook’s own policies and to be aware of and adjust your security settings within the Facebook environment.

    Our Facebook Group is a closed group within Facebook and by participating in that closed group you agree that you will not share content which you obtain via that group to any person outside that group. We may from time to time invite you, and you may from time to time request that we share stories of your journey and the challenges you have faced via the website. We will never post such material on our website without your express prior consent. If you consent to have your story posted on our website:

        • You confirm to us that all data relates solely to you and, if you include a photograph of or other information relating to your baby you confirm that you have parental responsibility for the baby and are giving consent on behalf of that baby for the use of that data;
        • You own or otherwise have the intellectual property rights in all material contributed by you and grant us a perpetual, worldwide, royalty-free, transferable, non-exclusive licence to use, reproduce and distribute the same for our own business purposes;
        • Our exercise of that licence including any photographs or text contributed by you will not infringe the intellectual property rights of any third parties;
        • You acknowledge that we are not responsible for any persons reposting or reblogging such material without our consent.

1. Important information and who we are

1.1 Purpose of this privacy notice

  1. This privacy notice aims to give you information on how The Healthy Mummy UK Limited collects and processes your personal data through your use of this website, including any data you may provide through this website when you browse our website, sign up to receive marketing materials and contract with us to purchase products or services.It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

1.2 Controller

  1. When we mention “COMPANY”, “we”, “us” or “our” in this privacy notice, we are referring to The Healthy Mummy UK Limited. We have appointed a data protection manager (DPM) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the DPM using the details set out below.

1.3 Contact details

  1. Our full details are:Full name of legal entity: The Healthy Mummy UK Limited (Company number 11424053)Email address: [email protected]

    You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

1.4 Changes to the privacy notice and your duty to inform us of changes

  1. This version was last updated on 5 July 2018It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

1.5 Third-party links

  1. This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

The data we collect about you

  1. Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
        • Identity Data includes first name, last name, title and gender.
        • Contact Data includes billing address, delivery address, email address and telephone numbers.
        • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
        • Marketing and Communications Data includes your preferences in receiving marketing from us your communication preferences.
        • Data which you volunteer as a participant in the Healthy Mummy community for example photographs of you and your baby, updates, details of your participation in challenges and so forth and discussion of your journey.

    We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

    We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

    You may choose to share Special Categories of Personal Data (for example health information) via the Facebook Group but we advise all participants to give careful consideration to what information they choose to share via social media.

  2. 2.1 If you fail to provide personal data
  1. Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. How is your personal data collected?

  1. We use different methods to collect data from and about you including through:
        • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
          • apply for our products or services;
          • request marketing to be sent to you;
          • submit photographs or updates via Facebook

Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources:

4. How we use your personal data

  1. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
        • Where we need to perform the contract we are about to enter into or have entered into with you.
        • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
        • Where we need to comply with a legal or regulatory obligation.

    See: to find out more about the types of lawful basis that we will rely on to process your personal data.

    Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message or in cases where you share information about your personal journey via our Facebook Group or website. You have the right to withdraw consent to these uses at any time. Please see paragraph 9.

4.1 Purposes for which we will use your personal data

  1. We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please see paragraph 10.1. If you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
    Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
    To register you as a new customer (a) Identity

    (b) Contact

    Performance of a contract with you
    To process and deliver your order including:

    (a) Manage payments, fees and charges

    (b) Collect and recover money owed to us

    (a) Identity

    (b) Contact

    (c) Financial

    (d) Transaction

    (e) Marketing and Communications

    (a) Performance of a contract with you

    (b) Necessary for our legitimate interests (to recover debts due to us)

    To manage our relationship with you which will include:

    (a) Notifying you about changes to our terms or privacy policy

    (b) Asking you to leave a review or take a survey or participate in challenges

    (a) Identity

    (b) Contact

    (c) Profile

    (d) Marketing and Communications

    (a) Performance of a contract with you

    (b) Necessary to comply with a legal obligation

    (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

    To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity

    (b) Contact


    (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

    (b) Necessary to comply with a legal obligation

    To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (a) Identity

    (b) Contact

    (c) Profile

    (d) Usage

    (e) Marketing and Communications


    Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
    To make suggestions and recommendations to you about goods or services that may be of interest to you (a) Identity

    (b) Contact

    (c) Usage

    (d) Profile

    Necessary for our legitimate interests (to develop our products/services and grow our business)


4.2 Marketing

  1. We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. Details of our opt-out procedure can be found at paragraph 4.5 below.

4.3 Promotional offers from us

  1. We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or where you have requested them, and, in each case, you have not opted out of receiving that marketing.Should you not wish to receive our marketing, you may opt-out by contacting our DPM whose contact details can be found at paragraph 1.3 or by using the unsubscribe option in any communication from us. Upon receipt of an opt-out request you will be removed from our marketing list.

4.4 Third-party marketing

  1. We will get your express opt-in consent before we share your personal data with any company outside The Healthy Mummy UK Limited group of companies for marketing purposes.

4.5 Opting out

  1. You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you. Alternatively, you can contact our DPM whose contact details can found at paragraph 1.3 above. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

4.6 Cookies

  1. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our separate Cookie Policy.

4.7 Change of purpose

  1. We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Disclosures of your personal data

  1. We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.
        • Internal Third Parties as set out in the Glossary
        • External Third Parties as described in the Glossary below.
        • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice
        • (Where you have consented) In the form of user journey and personal history information on the website.

    We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International transfers

  1. We do not transfer your personal data outside the European Economic Area (EEA).

7. Data security

  1. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

8.1 How long will you use my personal data for?

  1. We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. We also keep archive data for internal accounting, marketing and management purposes. You may opt-out of our archived marketing data by contacting the DPM whose contact details can be found at paragraph 1.3.

    In some circumstances you can ask us to delete your data: see Request erasure below for further information.

    In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you

9. Your legal rights

  1. Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please scroll down to 10.3  to find out more about these rights:
        • Request access to your personal data.
        • Request correction of your personal data.
        • Request erasure of your personal data.
        • Object to processing of your personal data.
        • Request restriction of processing your personal data.
        • Request transfer of your personal data.
        • Right to withdraw consent.

    If you wish to exercise any of the rights set out above, please contact our DPM whose contact details can be found at paragraph 1.3.

9.1 No fee usually required

  1. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

9.2 What we may need from you

  1. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

9.3 Time limit to respond

  1. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Glossary


  1. Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by referring to the purposes for which we will use your personal data section above.Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.


  1. Internal Third PartiesExternal Third Parties
        • External providers of services, for example, IT service providers and payment processing providers. We may also outsource certain functions of our business, including product sales management, customer relationship management, marketing, and management of our database.
        • In addition you may be accessing our services through applications and platforms which use software systems such as iOS or Android. The vendors of these systems including Apple and Google may receive certain personal information disclosed by you to us through use of those applications.
        • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based within the United Kingdom who provide consultancy, banking, legal, insurance and accounting services to us .
        • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.


  1. You have the right to:

10.3.1 Request access to your personal data (commonly known as a “data subject access request”).

  1. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

10.3.2 Request correction of the personal data that we hold about you.

  1. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

10.3.3 Request erasure of your personal data.

  1. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

10.3.4 Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.

  1. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

10.3.5 Request restriction of processing of your personal data.

  1. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

10.3.6 Request the transfer of your personal data to you or to a third party.

  1. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

10.3.7 Withdraw consent at any time where we are relying on consent to process your personal data.

  1. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent


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